Ok, this is unorthodox to say the least, but there is a salient point in here.  Stereotypical interviews are not the answer to hiring strong salespeople.  Heineken spells this out beautifully in this 3 min. video:

Welcome to the newly redesigned Sales Hub site and blog.  We’re working on even further changes so expect this site to change frequently over the next month.

In the meantime, please look around the new pages, the new focus and the team we have started to assemble at the Sales Hub.